20 Psychology Tricks Used By Smart People To Influence Others

Psychology can be really fascinating. Practically it is in working everywhere around us. Psychology is taken into account at the negotiation table, recruitment, T.V ads, dating, parenting, counselling. It is embedded in human life to an unavoidable extent.

You don’t need to hold a Psychology degree to figure out these basic psychology tricks. Just pay attention to your surrounding and you’ll notice that some of these tricks you have already encountered.

By tactfully applying these tricks you can gain a decisive advantage in a given scenario:

1. Nodding while asking a question:

While asking a person a question, subtle nodding makes the other person tilt towards your opinion. Politicians often use this trick in their election campaigns against their opponents.

2. Eye Contact:

Eye contact can give useful information about a person. If a person cannot maintain an eye contact, it means he lacks confidence and is shy. Similarly, a person with steady eye contact musters confidence and sense of knowledge.

Eye contact is essential in job interviews. If you don’t have an eye contact with the employer, you are unlikely to be hired for the job.

Thus, maintain steady eye contact with fellow human beings.

Warning! Do not confuse glaring with eye contact.

3. First Information Effect:

It is observed that people make their decisions based on the first information they get. Companies use this for their advantage by showing people the original price first and then the discounted price.

This persuades people to buy that product and benefit from the deal.

4. Self Pointing:

This technique involves pointing at yourself during the conversation for the purpose of pairing yourself with some desirable trait.

For example mentioning good words like great, sublime, reliable is paired with yourself or the product by tapping on it while you say it. It sends a positive message to the audiences’ unconscious.

5. Pointing Away:

This technique is opposite to self point. In this case you point away from yourself at someone during the conversation to disassociate yourself from a bad habit.

A perfect display of this technique is exhibit during American Presidential Elections where the contestants attack one another by pointing at each other when something bad comes up.

6. Framing of decision:

When you want someone to make a decision and still make them feel that they have a choice. Present them with two choices. A difficult option in comparison to the choice which you want them to go for.

Automatically, people tend to choose the easy route.

7. “Need your help”:

Yeah. When you want a favor from someone start the talk with “i need your help”. Chances are high that the person will agree to help you.

Reason because the person won’t want to be rude to such request and it also makes people feel important that someone “needs” them.

8. A moment of silence for better reply:

If you expect someone to give you a more elaborate answer from what they have already told you; remain silent and maintain an eye contact. The person will further explain his answer.

9. Whispering:

It’s been observed that if you want something to be done quickly; whisper it to the guy you are asking a favor.

For some unknown reason the act of whispering gives out a sense of urgency and importance.

10. Trust building:

You want to be trusted by a person? Take something from that person and keep it with you. It could be a small thing but it acts like an investment in you from that person.

People trust their investments. In this case it is you.

11. Nailing Debates:

If you want to win a debate, also present your opponents’ viewpoint in front of the audience and try to prove them wrong.

People are convinced when you present both sides story, not just yours.

12. The fractions work:

Numbers with the fractions seems more appealing as compared to the rounded off numbers e.g 3.1% looks more tempting instead of 3%. So keep the numbers.

13. Ask for big favor to get smaller favors:

E.g ask someone to donate a hundred bucks for some cause. If they disagree then ask them to donate just ten dollar.

They will most likely give you the money. It’s a effective technique used for years.

14. Artificial Scarcity:

Often people value items which are scared. Marketers use that for their advantage e.g we often hear advertising lines such as “limited stock available” “the offer expires soon”.

This entice people to buy the product.

15. Trick of Reciprocity:

If someone do you a favor; you are more likely to return that favor when she asks you for a favor.

That is why sales personnel give away free stuff to values customers in order to cash them when they need.

16. The technique of pacing and leading:

This particular psychology trick works in way that the person makes a statement which is true. He gains the trust of the audience and people agree to him.

It is called pacing. After that he “leads” the people to his own agenda.

17. Enquiring about the right question:

You get better replies from customers when you ask open ended questions rather than close ended yes/no type of questions.

18. Breaking down the cost of a product:

In this psychology trick you break down the cost of the product into smaller portions and to encourage the customers to buy it.

E.g A phone would cost $1500 in a year could be change to $4 per day cost. Both amounts are same but the latter is more acceptable to be because it sounds a smaller number.

19. Averse conditioning:

One of the very famous psychology tricks used by psychologist is called averse conditioning. In this technique something bad is paired with an undesirable habit which the person wants to get rid of.

For example smokers sometimes wear a rubber band and when they feel the urgency to smoke they smack the band on their arm. This way the pain is paired with the unwanted behavior.

20. Laughing Attraction:

When a group of people laugh they instinctively look towards the person the feel closet to or who they appreciate the most. Find out who is looking at you next time when you laugh in a group.

Try these psychology tricks. To your surprise they work!


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